Kerrville Chalk Festival

I designed a fresh visual campaign for the Kerrville Chalk Festival, a cherished local event in my hometown. After assessing their existing Instagram account and website, I saw an opportunity to revitalize their aesthetic with a vibrant, minimalist line-art style that would resonate with younger audiences.

This approach allowed me to introduce visual consistency across multiple formats, including tote bags, stickers, and social media posts. This resulted in a cohesive, modern look that celebrates the festival’s creativity and engages a new generation of attendees.