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Zoe Wen Pelton
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Carabiner Collectables
Project type
Packaging
Date
April 2023
I developed a packaging design commentary that explores the theme of impulsive buying, targeting college-aged consumers. By using familiar advertising tactics, I encouraged the purchase of a unique and useful item—a carabiner—while weaving in a narrative on consumer behavior. This project showcases my skill in translating digital concepts into tangible products, my proficiency in 3D design, and my ability to craft visually compelling packaging tailored to a specific audience and worldview.
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