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Zoe Wen Pelton
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Stream: Hydrate or Diedrate
Project type
Branding
Date
September 2023
I developed a brand identity for Stream, an imaginary, innovative company that blends technology with hydration solutions for athletes. Inspired by my sports background, I recognized that many young and high school athletes often lack proper hydration knowledge.
I created the logo from the ground up, designing a cohesive look that translates seamlessly across various applications, including water bottles, phone screens, and smartwatches. This project highlights my ability to build a strong brand foundation that resonates with a target audience.
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